To illustrate the effectiveness of video in brand promotion, let’s delve into a recent collaboration between Vmation and Hopgood Ganim.

Background:

HopGood Ganim, a long-term user of our SelfV product, has experienced significant success and positive outcomes throughout their video content creation journey. The consistent use of SelfV has played a vital role in bolstering their brand presence and engaging their target audience effectively. SelfV is a solution we provide for clients requiring a consistent volume of video content each month. It offers a cost-effective approach where we supply an easy-to-use kit and provide face-to-face training for the shoots. We then handle the editing process to ensure a professional result.

The Challenge:

HopGood Ganim faced several significant challenges that posed obstacles to maintaining their desired level of SelfV content. These challenges encompassed time constraints, staff changes, and evolving content requirements, each requiring careful consideration and strategic solutions.

1. Time Constraints: As a busy law firm, HopGood Ganim found themselves grappling with time limitations. The demands of their legal practice and client commitments left little room for their marketing team to dedicate sufficient time and resources to creating and managing SelfV content. The time-intensive nature of video production, including planning, shooting, and editing, became increasingly difficult to manage within their existing schedules.
2. Staff Changes: HopGood Ganim experienced staff changes within their marketing department, including transitions, new hires, and role adjustments. These shifts inevitably disrupted the continuity and efficiency of their SelfV content production process. The loss of institutional knowledge and the need for new team members to familiarize themselves with the SelfV workflow and requirements added further complexity to their content creation efforts.
3. Evolving Content Requirements: Over time, HopGood Ganim’s content requirements and objectives evolved to adapt to changing market dynamics and audience preferences. They recognised the need to diversify their video content beyond the scope of SelfV, incorporating studio shoots and location shoots to offer a broader range of engaging visuals and storytelling techniques. However, this transition required careful planning and seamless integration to ensure a consistent and coherent brand image.

Vmation Solution:

In collaboration with HopGood Ganim’s marketing department, we conducted a comprehensive review of their content plan for the next 12 months. Based on this assessment, we modified their existing subscription agreement to include studio shoots and location shoots. We decided to retain a minimal amount of SelfV content, which would be suitable for webinars and other specific materials.

The Result:

The implementation of studio shoots has allowed experts from different departments within HopGood Ganim to effectively showcase the firm’s unique advantages. Our conveniently located CBD office houses a fully equipped green screen studio, ensuring a seamless experience for partners who can easily utilise teleprompters if needed, with minimal distractions. On the other hand, location shoots have provided abundant overlay material from their offices and additional interview content.

Key Success Factors:

Flexibility and alignment with the client’s content plan have been instrumental in delivering impactful videos suitable for various media platforms. The subscription model ensures a consistent flow of video content with reinforcing messages over an extended timeframe. This approach allows us to allocate resources in advance and maintain cost-efficiency in production, providing the greatest value for the client.

By adapting to HopGood Ganim’s evolving needs and collaborating closely to align with their content strategy, Vmation has successfully delivered compelling video content that resonates with their target audience across multiple channels.