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Video Tips – The Vmation Blog
The Evolution of Video Marketing
Video marketing has become the centre of many great marketing strategies for entrepreneurs and businesses, alike. Think Gary Vaynerchuk, Dove’s Real Beauty campaign and Old Spice: “The Man Your Man Could Smell Like” (2010) campaign. Today we’ve become so accustomed to...
Brisbane Video Production: DIY vs Full-Service
https://vmation.wistia.com/medias/mcf2iq8gpi?embedType=async&videoFoam=true&videoWidth=640 So you want to create more video content but are tossing between a DIY project or outsourcing to a Brisbane video production company. Whilst, they both have their...
3 Easy Tricks to Bump up Your Video With SEO
So you have created an amazing video, you have posted it to your site and socials, you sit back and wait for all the love to roll in, right? Well…. Almost! As the popularity of video increases, it can often get lost in a sea of content. So how do we tackle this issue?...
Animation, not just for kids anymore!
Animation is not just entertaining; it's a highly effective learning and branding tool that captures the attention of viewers in less than 1/10th of a second, according to Demand Metric*. Animation has the power to elevate your marketing strategy. If you have a...
The proof is in the play button; why video marketing works.
Let’s take a moment to talk about why video marketing is so effective. Maybe you have thought about switching but shy away from committing due to cost, skill or time. In the age of the portable screen, video marketing has started to replace a huge chunk of the...
Creating clickable video on socials. Our how-to guide
Video is one of the best ways to capture an audience on social media and the trend is not slowing down any time soon. With so many brands using video to reach their audience, it can be tricky to stick out amidst the crowd. It’s a competitive scene! So we’re here to...
Top 3 tips for exceptional video
1. Keep it Short and Sweet To increase the effectiveness of your video, try not to pack too many ideas or messages into the one video. If your video is too long or packed with too much information, viewers will lose interest, stop watching, or might not retain the...
Your competitors are hitting hard with video, are you in the ring?
Back in the good old days, video used to be a luxury marketing item! But with the introduction of “you shoot, they edit” agency models, you can now keep costs down and your engagement up – and with more control to boot. And here’s the thing – your competitors already...
Why Video is the King of online content.
During the age of social media, your audience is constantly online and they are watching! In such a short period of time, video has gone from being a clunky, disjointed and barely distributable content medium to flourishing into engaging and affordable offerings that...